In the highly competitive landscape of the contemporary travel industry, travel agencies face increasingly complex challenges. On the one hand, digitalization has democratized access to information and direct bookings, eroding the traditional role of intermediation; on the other hand, modern travelers manifest growing expectations in terms of personalization, comfort and seamlessness of the experience. In this context of profound changes, Chauffeur Driven Car Rental (NCC) services emerge as a strategic resource capable of reinvigorating and differentiating travel agencies’ offerings, transforming a simple logistical component into a distinctive element of value.